MacElree Harvey Partner Tim Rayne is featured in The Legal Intelligencer.
“How One PI Lawyer Built a Huge Practice Without Advertising” by Stacy West Clark of Stacy Clark Marketing highlights Tim’s personal branding and marketing efforts over the last 20+ years.
Said Tim, “the key to marketing is being top of mind with as many people as possible so that when they hear of a legal need in my area, they think of me and refer me. Over 30 years, I’ve gotten to know a lot of people, but I truly believe that vast majority of my current cases are coming from my Internet presence and regular posting as opposed to referrals that I would have gotten just through traditional handshake marketing.”
Tim films TikTok/Instagram Reels and has over 385 videos to date.
“I love my job and I feel like I am doing a public service with my marketing by educating the public on important insurance choices, their legal rights and the insurance claim process. I always try to think about “what’s in it for the audience” and how I can educate and entertain them.”
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